Find XO: Arrival of a Super-Aged Society: Clash Between Major Financial Firms and Startups in the Senior Market (venturesquare.net)

- The four major financial holding companies in Korea have designated senior new businesses as a core task in their business reports. - Competing with financial firms that have already built customer networks and trust, starting from customer acquisition, would be a heavy burden for small teams. - It is worth examining approaches that target specific inconveniences of seniors, like those of Tokbi and Cheongyeon. - I would like to compare the costs of directly acquiring customers with the outcomes that can be presented when proposing partnerships to financial firms.