Find XO: MyRealTrip's Package Expansion: The Evolution of a Travel Super App (venturesquare.net)

- MyRealTrip has added package products from travel agencies such as Kyowon Tour and Lotte Tour. - This approach reduces the burden of directly planning products while offering existing customers a wider range of options. - For platform founders increasing products through partnerships, it is a critical point to consider who will be responsible for the post-booking experience. - Even if sellers are different, bookings and inquiries must proceed smoothly so that customers have a reason to choose their next trip within the same app.