Find XO: Lessons from Whoop's $10 Billion Valuation Proof (techcrunch.com)

- Whoop secured a $575 million Series G investment. - Since it operates on a subscription model where users pay for analysis services even after purchasing the device, hardware teams might find it worthwhile to examine how ongoing revenue post-sale is sustained. - However, simply stating that they've collected extensive biometric data isn't enough; it's intriguing to understand why users continue to check the analysis and keep paying month after month.