Find XO: Resol Enters US and Japan Simultaneously with Brainwave Device (venturesquare.net)
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- Sleep tech startup Resol is launching a wearable device using brainwave synchronization technology simultaneously in the US and Japan.
- In the US, they are first testing consumer response through crowdfunding, while in Japan they are taking a two-track approach by partnering with corporate collaborators.
- It's interesting that they chose different ways to build trust in each market.
- However, managing consumer sales, corporate business, and regulatory compliance all at once with a small hardware team could tire out the organization before the product.