Find XO: Zeta's Success and the Future of Advertising Models (venturesquare.net)
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- Zeta made a profit with a free advertising model.
- Making a profit from ads means the real customers are advertisers, and in conversation services, what supports the advertising rate is ultimately the time users stay.
- This tends to shift the product towards keeping users engaged rather than satisfaction.
- Crack chose subscription, but it is still unknown which model will last longer.
- Don't forget that following the advertising model was premised on lowering inference costs through SLM.