Find XO: The Paradox of Steam's All-Time Highest Revenue: Old Games, Not New Releases, Made the Money (kotaku.com)

- Steam recorded its highest-ever half-year revenue of $11.1 billion in the first half of 2026, with only 21% from new releases and 79% from older titles. - That doesn't mean marketing for new releases should be reduced. - To maintain a catalog that grows exponentially, initial sales are necessary, and competition for new releases has become tighter. - With major publishers abandoning their own launchers and returning, reconsidering the idea of building your own distribution to save fees is advisable.